Hyper-Real Religion, Lovecraft and the Cult of The Evil Dead The article deals with the media franchise “The Evil Dead” in the context of new religiousity. The author addresses the reasons of the increasing reputation of the franchise as an important phenomenon of popular culture which grew out from a low-budget independent film. This fame cannot be explained only by the fact that it has become a transmedia phenomenon (musical, theater, video games, comics, remake, TV series, etc.).