The theme of Russian Neo-Paganism or, as it is often called, Rodnoverie, has become prominent in academic periodicals which does not necessarily reflect the real level of Neo-Paganism’s popularity in the Russian society. Researchers are not able to convincingly estimate the number of its adherents. Sociological surveys are too contradictory, and we can try to rely upon the data collected on the Internet. Some authors have already used these data by counting the number of Neo-Pagan groups and followers in the social networks.