The article considers the concept of “supernatural” in the cult television series of the same name, which is a representative example of modern mass culture. The authors consider its structural characteristics and analyze in detail the two closely related value-practical structures: the concept of the family and the relationship with the supernatural. They find in the series an archaic concept of the family as a blood brotherhood opposing the outside world.

Hyper-Real Religion, Lovecraft and the Cult of The Evil Dead The article deals with the media franchise “The Evil Dead” in the context of new religiousity. The author addresses the reasons of the increasing reputation of the franchise as an important phenomenon of popular culture which grew out from a low-budget independent film. This fame cannot be explained only by the fact that it has become a transmedia phenomenon (musical, theater, video games, comics, remake, TV series, etc.).